Real Photo
Paper
(Glossy, Lustre, Metallic)
Vs
Magazine
Paper
Photo paper comes in many varieties, but not all photo paper is created equal.


First we have the bargain bulk prints available
in grocery stores. We know them as the
Glossy prints.The cheapest prints cost 2 to 3
cents vs brand names like Fuji and Kodak cost
10 cents. Fuji and Kodak prints are real Silver
Halide prints but remember they're not Fuji or
Kodak's high quality lines.


Then we have real archival grade Silver Halide
prints known as the Lustre prints and the
Metallic prints. These are Fuji and Kodak's top
of the line prints. These are the only prints that professional photographers and studios use.
These are the same prints used for all high
end wedding albums. These cannot be found in grocery stores or be printed from a home/office printer.


Lastly we have magazine paper. Magazine
printing, also known as press printing,
is still the most common way to print photo
books by most vendors. Many of these
vendors will tout thicker paper weights or
"8 color HD" printing but don't be fooled as
these are just fancy marketing terms that
don't improve print quality
Glossy
The Bulk Discount Prints
The most common prints seen in grocery stores is Glossy.
You will also find Glossy is the main choice available
for home inkjet printing from office supply stores.
Glossy has Color, but no Texture.
Glossy paper is rich in color but textureless. Since the paper has no texture it lacks the
definitive look which most professional photographers desire. Lack of texture also
makes the paper very susceptible to fingerprints.
Lustre = Color + Texture
What if there was an option that had the best of both worlds?
What if there was a paper that had the rich saturated colors of Glossy paper
but also a nice subtle texture? Fortunately there is such an option and it's called Lustre.
This paper is typically only available through professional labs.
Shhh ... The Metallic
Metallic print is another sensational photo paper that is not typically sold in stores.
It's loved by professional photographers for stunning art works.
Metallic print contains pearly mica crystals to create a metallic reflection effects,
giving your photos intense warmth and depth.
Magazine Paper ?!?!
Press paper, which is what's used in magazines is not real photo paper. It does not use an
exposure practice to undergo development. Press paper is painted by inkjet by printers
using what's called a halftone method where many small intricate dots form an image.
The result is an image with flat colors that looks grainy.
Lustre is for the Professionals
Lustre is the professional's choice due to its deep saturated colors
and subtle textured finish.The natural resistance to finger prints is also perfectly suited
for albums that will be held by brides, parents, and children for generations to come.
And the Coating...
Lustre paper is pretty resilient by itself. This means it will uphold against
the wear and tear of children.However at Zno we also coat our Lustre paper
with an additional coating on top of the standard Lustre paper.
This makes it resistant to unexpected spills and stains, and also enhances the natural
saturation further. Most labs charge 25% EXTRA for this coating but we offer it for FREE.
100 Years, Seriously
Lustre is archival grade paper and is designed to last 100 years. This means your memories
will be shared for generation to come. What's the point of taking a photo and printing it
if it will only fade away in a few years? This is why professionals choose Lustre.
Matte Velvet Print
The Luxurious Velvet Paper
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